Prime Design Hub Dublin 2015  Logo

PDH Dublin 2015

Prime Design Hub Dublin 2015

With the support of Irish Design 2015 - a year-long celebration and promotion of the best of Irish design, craftsmanship and creativity, Dublin was officially selected as Prime Design Hub 2015 in August 2014.

Renowned designers from around the world will help to plan a varied schedule of events – workshops, exhibitions, festivals, talks and more – based on design themes and all designed to have a positive social, cultural, environmental and economic impact.





Prime Design Hub Logo

Prime Design Hub

Promote your country with design.
Stimulate innovation, culture & economy.

Design, the creation of a plan, convention of a system and the ability to create new artifacts has become a major driving force to make travel destinations attractive, cities smart, countries competitive, products marketable and brands successful.

The Prime Design Hub designation is a publicity and promotion tool to advertise travel destinations and countries through good design, meanwhile stimulating innovation and culture as well as economy in the designated regions by organization of a series of design and knowhow exchange events that create value for the society.

Prime Design Hub schema was established by IAD, International Association of Designers to promote countries worldwide through design initiatives that could create positive social, cultural, environmental and economic impacts.

Prime Design Hub world map

Design Events

Organized by Prime Design Hubs

Regions honored with the Prime Design Hub title promises to sponsor and organize a significant number of design events during their "Prime Design Hub" designation period which lasts between 3 to 18 months.

Prime Design Hubs events are predefined, with each event especially designed and created to stimulate innovation, cultural and economic development within the designated region.

The Prime Design Hub initiative, helps the designated cities to open themselves to an international audience of designers, brands and media, and creates positive outcomes through knowhow exchange, improved awareness for design, international networking opportunities and media placement.

The Prime Design Hub designation is given to one region every year. Depending on the budget of each region, the size of the event differs, up to 40 prominent design events are held within the designation period in the region. This region can be a single city, a state or a whole country.

Prime Design Hub designated regions are expected to invest in several major and many minor design initiatives to improve socio-cultural and economic life through organization and sponsorship of the series of design events listed on the right, these events include but not limited to industry level conferences, academic symposiums, design exhibitions, networking events, workshops and international meetings.

Each event listed on the right has a Design Potential Score (DPS). For a region to be given the Prime Design Hub title, the minimum DPS must be 100, it means the region must organize as many events to reach the minimum DPS for the title to be given.

To receive the Prime Design Hub designation, a region should apply directly to IAD secretariat.

IAD will work on a proposal for Timetable and Program of Design Events as well as present options and ideas for design events..

Prime Design Hub designation include but not limited to organization of design events and undertaking design initiatives such as but not limited to:

PDH Benefits for the Host Region

Prime Design Hub will promote your region to the world meanwhile supporting local economy and citizens. Here we have 12 significant benefits.

Since the PDH lasts from three to fifteen months, we will be able to focus and specifically design activities and initiatives that focus on one of the twelve significant outcomes as listed below. Our twelve-point program starts with “Council” where we bring a brilliant team of world renown designers and strategic planners to organize the outlines of the event special for your region.

Prime Design Hub meeting

Council

Use the experience and combined intelligence of the very best designers in the world to create new and better value propositions for your region. Engage with prominent designers, established scholars, influential media members and experienced professionals who are willing to contribute with their golden ideas.

Prime Design Hub community

Publicity

Reach out to hundreds of millions of design enthusiasts worldwide, create global recognition and build good reputation for your region to attract designers, tourists, investors, entrepreneurs and brands. Improve your regional brand and re-position your region with good design, good business.

Prime Design Hub masks

Culture

Create cultural exchanges and social events that aim to improve life standards in your region by introducing design thinking and creativity. Communicate your cultural values to the world through international design events and happenings that carry your message.

Prime Design Hub construction

Knowhow

Initiate inbound knowledge transfer by organizing workshops and conferences that bring together international and local designers, brands and businesses. Spark one to one meetings with designers to create added value for local businesses as well as the government bodies.

Prime Design Hub pearl

Branding

Position your region as a modern, friendly, safe and trustable location for arts, design, architecture, innovation and entrepreneurship. Attract bigger brands and multinational companies to invest your region. Push forward your region as the place to design, build and develop.

Prime Design Hub papilion

Promotion

Support local citizens, designers and businesses to become global stars. Gain public popularity by creating positive value for people. Organize popular culture events such as festivals, concerts, feasts, happenings and other performances that bring people under the same roof for education as well as entertainment.

Prime Design Hub culture

Economy

Create growth opportunities for local businesses in your region. Let the local businesses profit from international partnerships, new trade possibilities and innovative production. Educate, connect and empower local businesses with good design, good business theme.

Prime Design Hub travel

Tourism

Create a global image as a world-class travel destination, organize design events such as Design Weeks and Design Awards to promote your region internationally, or build a new Design Museum that serves as a local tourist spot for your region.

Prime Design Hub team

Citizens

Earn the respect and love of your citizens by creating events that add value to their social life, culture and economy in your region. The events organized under the program makes voters and communities more involved with your governance who supports good design for a better, brighter future.

Prime Design Hub award

Glory

The designation is a notable achievement that helps your region become worldwide popular, making your citizens feel deep pleasure and satisfaction as being part of an advanced population that leads the World with events and attractions that empower its citizens through good design.

Prime Design Hub golden eggs

Prosperity

Integrating good design practices and principles will increase economic output of the region without using additional resources. Design thinking and an appreciation as well as utilization of good design can help local companies increase their exports and demand for their production.

Prime Design Hub ribbon

Outcome

Clearly show the achievements of your region to the World. Let your citizens know about your cultural, social and economic initiatives and success. Use the wisdom of the crowds as well as the organized initiatives to promote your cultural values as well as design values.

Prime Design Hub ribbon

PDH Benefits for the Host City Citizens

Prime Design Hub will connect you to the World, expand your horizons and create opportunities for you as a PDH Citizen. There are 12 significant benefits.

Since the PDH lasts from three to fifteen months, each month, different design and cultural activities and initiatives that focus on one of the twelve significant outcomes as listed below will be held. This program aims to improve the quality of your life as a PDH citizen by creating positive outcomes in terms of activities, job, community and relaxation opportunities.

Prime Design Hub spa

Quality

The council’s suggestions can potentially make your region a better place to live by introducing new and future public services that bring higher standards, imagine reduction of queues, faster breucracy, better services for citizens, more opportunities for businesses and satisfaction for citizens.

Prime Design Hub bags

Jobs

The increase in tourism due to publicity created by PDH can help your region prosper and create new job opportunities for its citizens. Companies and brands who integrate design methods could potentially increase their profits by creating new products that are more appealing and well built.

Prime Design Hub graduation

Education

Citizens can take part in academic conferences, workshops and symposiums to learn more about design, innovation and strategy. The public as well as the business people are educated for the value of good design and its role for economic development.

Prime Design Hub meeting

Friendship

The PDH can bring many people, opportunities and possibilities for the citizens to connect with the rest of the World. Business people can connect with designers, designers can connect with public and the public can connect with your economic, cultural and social agendas.

Prime Design Hub bicycle

Awareness

The events organized throughout the PDH program will create an awareness for good design practices and principles. The awareness and appreciation for good design is necessary for the society to move forward in its goals of becoming economically strong, socially influential and culturally radiant.

Prime Design Hub bag

Business

Entrepreneurs will enjoy tradeshows, networking events and knowhow exchange and learn how to do better business with design. Incorporating design to business means achieving more with less, increasing GDP by developing new products and services that have more added value.

Prime Design Hub coins

Income

Integrating design to business will help creation of more jobs, more sales value and better salary for workers in your city. Good design is good business because it decreases costs meanwhile increasing profits. Additional income means new investment opportunities.

Prime Design Hub concept

Chance

Design thinking and activates organized in your region, such as the Design Incubator can help creation of new businesses and jobs for your citizens. Design subsidies can give the final push the designers or companies need to shift to the design economy.

Prime Design Hub photography

Discovery

Design Library, Design Exhibitions, and the Design Museum can help citizens learn and discover more about global design, arts and culture. The very same initiatives can also help educate foreigners, tourists and travelers about your own cultural richness and history.

Prime Design Hub community

Community

The events organized during PDH brings together citizens worldwide and helps them to unite and communicate with each other under the good design theme. Communities exchange ideas, knowhow and contacts to create new initiatives and businesses that make the citizens wealthier.

Prime Design Hub zen

Relaxation

Citizens can check exhibitions, take part in public events, meet like-minded people and once again enjoy being a citizen of a designful region. The activities organized under the designation brings pleasure and happiness to locals and it further positively effects the way your region is viewed by foreigners.

Prime Design Hub people

Happiness

The Art Festivals, Public Design Events, and Music Concerts that are organized as a part of the PDH will bring happiness to all different types of citizens. Not only you win the hearts and votes of your public, but also help them create a better future by making them aware about good design.

Prime Design Hub pen

Are you a Regional Representative?

Contact IAD now and nominate your region for Prime Design Hub designation. There are no fees for application or consideration. This is a non-profit program.

Becoming a Prime Design Hub will bring prosperity, growth and publicity to your region. Contact IAD secretariat to nominate your region for Prime Design Hub designation. Our representatives will reply you soon and we will initiate the process by sending your region a delegation.

Prime Design Hub Procedure

  • Invitation: The Host region invites the PDH delegation and funds the pre-organizational meeting. PDH Starts with a Council meeting where partakers meet and discuss. The PDH delegation comes and visits your region, and organizes an international round-table meeting with local representatives to decide together the order and magnitude of events to be held as a part of the program. A Draft of the PDH Program for your region is prepared and signed. It is important to note, there are no fees to be paid to the IAD to initiate the procedure for the Prime Design Hub process, however IAD does not cover the budget for events in your region, therefore before starting an invitation it is a good idea to have an operational budget in mind. Your operational budget should cover design initiatives as well as public happenings that are made as part of this program.

  • Program: The PDH Draft covers the program schedule and timetable of the design related events that would be organized in your region and prepares an agreement in which the Host states the list of design initiatives and their dates to be undertaken as part of the programme. Prime Design Hub assigns a special liaison responsible for organizing the events in your region. The host region appoints also a local contact that is responsible to assist and co-organize the events with the PDH liaison.The program should be almost ready for signature, again it is important to note that while we do not require an application fee, you should have a budget for organizing the events and running the publicity campaigns to ensure there is a public awareness and appreciation for the program in your region.

  • Agreement: The Host region signs PDH agreement based on the scheduled program and timetable as agreed on the Council meeting. Upon signature, the Host City starts marketing and promotion of the programme as agreed; both a local as well as a global advertising campaign is run, the campaign focuses on the region, good design and local culture. PDH representatives and the Host region’s local contact work together to ensure the PDH program is promoted and executed worldwide. The PDH Initiation Ceremony date is set, and all parties start their first cooperation. Usually the first cooperation is for organization of a joint event, this event can be an exhibition, a meet-up, a conference or anything that is related to design.

  • Opening: The PDH Designation is announced officially during a ceremony or cocktail with the attendance of high-profile individuals and businesspeople from your region. The initiation ceremony starts by announcing the whole World that your region has been chosen as the Prime Design Hub. Press Release is made and prepared in 40 languages and communicated to all countries and all publications. Events start to be organized by the cooperation of the PDH and local contacts. Media and public relations campaigns continue. During the opening, the booklet of events shall already be present, this booklet is distributed to press members and editors worldwide as part of a digital press kit, together with images and other material ready for publishing.

  • Conclusion: Upon conclusion of the Prime Design Hub active period, many key events are organized; such as workshops, conferences, symposiums, tradeshows, design competition, art festivals and others. The host region can decide to repeat the successful events in the following years. The PDH designation passes to another region at the end of the year. The previous PDH designated regions are encouraged to collaborate with us for organization of further events for design even the PDH active period ends. We usually try to create guidelines for organization of future events and initiatives.

  • Continuity: Even though now, another region is designated as the Prime Design Hub, the legacy stays and keeps contributing to the social life and economy your region. The Host region keeps in touch with the PDH throughout the years and can continue developing and supporting international events that could create value to its citizens and the world. We always wish that the PDH designation works as a creative spark to ignite design thinking in the region, and we hope to build a long lasting plan with design initiatives that repeat each year.
World Design Hub Logo

Timetable and Program of Design Events

Locations and Schedule of Design Events Organized in Your City During Prime Design Hub.

Prime Design Hub is an important national mega event that aims to augment tourism, industrial growth and economic prosperity through design for its designated city through organization of many sub-events, each having a specific purpose. Each Prime Design Hub is different and designed based on the requirements, needs and wishes of the host city. Each sub-event has a distinct Design Potential Score (DPS) and for a city to have the Prime Design Hub designation several sub-events must be organized, reaching a cumulative score of hundred (100) DPS. The “Timetable and Program of Design Events” is a definitive schedule of such sub-events, together with three paragraph description, location and target audience indication for each sub-event that would be organized throughout the year during the period in which your city holds the World Design Hub designated city title. “Timetable and Program of Design Events” design template and guidelines are usually design with collaboration with the host city following the local, regional or national targets for the city. Once the “Timetable and Program of Design Events” is prepared, it serves as a basis for organization of further events. “Deliverables” are outputs delivered or lend to the host city such as reports, documents, images, electronic materials, software, digital platforms or tools. “Timetable and Program of Design Events” is the first “Deliverable” and also serves as a milestone of the PDH organization. “Timetable and Program of Design Events” should further be printed and distributed to design oriented companies, designers, design schools and universities, public libraries, and tourist information points as well as shared online in social media by the host. The frequency of events as well as their concentration is decided by the host city, some cities prefer to organize events throughout the year, while some other cities focus on organizing all the events within a single week or within several months to ensure augmented public exposure in a shorter amount of time. We are able to suggest a preliminary schedule based on the available budget, space (list of locations, their capacity and availability) and event frequency preference (such as to whether design all events to fit a single week, a month, three months, six months or the whole year). Before we would suggest a schedule, it is essential that the host city reviews our list of different events and have a better understanding of their scope, potential reach and effects on the city.

Deliverables

  • Timetable and Program of Design Events : A5 Size Document that Contains 1 Page for Each Event.
  • Prime Design Hub Communication Materials : Dedicated Logo, Editorial Images and Other Electronic Content that could be used for marketing, advertising and communication.
  • Staff Assignment and Roles : A4 Size Document containing a list of specialists assigned for assisting the Prime Hub Designation organization in your city together with contacts, capabilities and roles.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

2 DPS

3 DPS

4 DPS

Minimum 12 Events
Minimum 100 DPS

Minimum 18 Events
Minimum 200 DPS

Minimum 24 Events
Minimum 300 DPS

 

World Design Hub Logo

Design Parade

Guerilla Marketing Campaign to Create Awareness for Prime Design Hub Events in Your City.

Walk for Design. The “Design Parade” is a guerrilla marketing campaign designed to create awareness for the design events and initiatives organized in your city during the period in which your city holds the Prime Design Hub designated city title. In its simplest form, a very large number of people that wear the same outfit (could be a costume or even a t-shirt or regular clothing but with branding of PDH at the back), at the same time, all together walk from point A to point B, in a popular street, creating an intrigue for the general public, distributing flyers to those who are interested and potentially carrying a large event flag. Usually the course is set as two thousand meters (2km), and is designed to take one hour. Everyone who completes the event is given a special rather above-average quality bag that contains event and city branded merchandise, hats, t-shirts and other memorabilia items as well as a digital contents medium that contains freeware and trial software for design, design tutorials and design presentations as well as flyers and advertising of cultural institutions such as museums in your city with a special discount or free entry to the “Design Parade” participants where available. Prior to the “Design Parade” event, invitations are sent to design, art and architecture schools and institutions, as well as design companies and press members. Press members are given a special press kit together with a series of high quality high resolution images and video captured during the event. The “Design Parade” is an excellent way to kick-start the Prime Design Hub by creating an initial public interest towards the event, and as a secondary benefit the “Design Parade” also promotes a healthy, sportive lifestyle.

Deliverables

  • Design Parade Outlook : Budget friendly costume design with Prime Design Hub logo and artistic visual elements.
  • Design Parade Merchandise Kit : List of items to be included in the tote bag to be distributed to participants.
  • Design Parade Press Kit : Press release, electronic press kit contents and high definition images.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

40 Walking Participants
4 Press Members

80 Walking Participants
8 Press Members

120 Walking Participants
12 Press Members

 

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Tradeshow for Design

Bringing Together Designers and Businesses

Business benefits greatly from design. Objects, services and experiences that embed good design will always have higher demand; and as demand for a product increases; businesses will be able to charge more for their products or sell more of their products if they keep their prices, and no matter which scenario; better design means better profits; and for governments better profits of the private sector means increase in employment, decrease in unemployment, increase in tax revenues and in the end social welfare for the society. The "Tradeshow for Design" is a business based trade fair event which brings together designers, artists, architects and businesses. The event layout is very similar to a trade tradeshow with a unique twist; Designers are the Exhibitors; Designers have booths, exhibiting and showcasing their design portfolios, projects and products. Companies, company representatives and managers are the Visitors; furthermore unlike a traditional tradeshow, the “Tradeshow for Design” features two very important events that are designed to help the businesses connect with designers; the first event is “Burst Presentation” where designers, artists and architects present 15 slides in 5 minutes that showcase 10-15 good design projects they have done to an audience of business people. “Burst Presentation” slide template features a special designer identifier number; in the end of the event, businesses and companies who watch the presentations, and who have an interest for the designers, can identify the designers based on their designer identifier number and businesses who wish to meet designers can register their interest for a “1:1 Meeting” which is a matchmaking event that enables the designer and company to have a one to one meeting. Each “1:1 Meeting” last seven (7) minutes each, and up to seven (7) meetings are scheduled for each hour for each designer. The "Tradeshow for Design" format is very different from "Tradeshow on Design" format; in "Tradeshow for Design" format, the target audience is businesses, and the focus is on matchmaking between designers and companies.

Deliverables

  • Burst Presentation Guidelines : Screen presentation and content template for Burst Presentation.
  • 1:1 Meeting Organizational Guidelines : Step by step procedure and checklist for 1:1 Meeting organization.
  • Name Card Exchange Notes : Notes and best practices for Name Card Exchange sub-event.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

6 DPS

9 DPS

12 DPS

40 Designers
200 Company Visitors

80 Designers
400 Company Visitors

120 Designers
800 Company Visitors

 

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Tradeshow on Design

Promoting Good Design Products and Projects to Public.

Promoting good design embetters life. "Tradeshow on Design" is a traditional tradeshow where the aim is to promote design oriented products and services to the general public in order to create an awareness for good design and a consciousness for good design practices and principles. "Tradeshow on Design" also acts as an indirect subsidy to participating companies who are able to connect with design loving audiences and press members in an economic and effective way. During the "Tradeshow on Design", a special event “Good Designs of the Show” is held, which is a short presentation that first covers latest design trends, technologies and innovations (five minutes), followed by a presentation of best designs from participating companies, presented by their designers or managers (two minutes each, up to twenty designs). Visitors are given a small booklet of participating companies together with a dedicated section that tells what is good design and why good design matters, also including a list of design education institutions and programs to cultivate the designers of the future. On the other hand press members are given electronic press kits that contains content necessary to feature the participating companies and products. The "Tradeshow for Design" format is very different from "Tradeshow on Design" format; in "Tradeshow on Design" format, the target audience is the public, and the focus is on educating the public about good design and showcasing good design works by design oriented businesses.

Deliverables

  • Electronic Press Kit : Visuals, press release and images to be distributed to press members.
  • Good Designs of the Show : Presentation on latest designs, technologies and best designs in the show.
  • Participants Booklet : Information on participating companies and their designs.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

6 DPS

9 DPS

12 DPS

50 Companies
20000 Visitors

100 Companies
40000 Visitors

200 Companies
80000 Visitors

 

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Round Table on Design

Get Policy Suggestions and Ideas to Make Your City Better.

You deserve to live in a better city. The "Round Table for Design" is a structured meeting of World’s leading design professionals coming together with native yet nation-wide famed designers from the host country for proposing design policy and suggestions for growth of the designated industries, expansion of the tourism potential of the city, improvement of economy of the region and the betterment of wellbeing of the country. During the "Round Table for Design", problems are identified and classified, solutions defined, design proposals are made. When a group of experienced design professionals come together in our special setting and structured format that is designed to catalyze interaction, teamwork and collaboration; creative energy is released, distinctive and important design ideas that focus on novel innovations and practical solutions are proposed. In the end of the meeting, a special document titled “Design Proposals and Ideas for Tourism, Industrial Growth and Economic Prosperity Today, Tomorrow and Future” is presented to host city regarding ideas and possibilities outlined by participating professionals and experts.

Deliverables

  • Meeting Session Organization : Curating participants, and organizing and moderating the meeting.
  • End Report : Design Proposals and Ideas for Tourism, Industrial Growth and Economic Prosperity Today.
  • Press Release : Press Release and communication about suggestion ideas and topics explored.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

6 DPS

9 DPS

12 DPS

3 International Experts
6 Regional Experts

4 International Experts
5 Regional Experts

5 International Experts
4 Regional Experts

 

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Advanced Design Workshops

Learn Design from Master Desigers, Artists and Craftsman

Watch, listen and try for it yourself. "Advanced Design Workshops" are special training events where a well-established and highly experienced and acclaimed international design professionals, explore what could be done in design terms, to solve the special problems that are caused due to information gap. Trainers, who are expert design professionals would teach and educate local and native designers from the host city regarding new and emerging trends, technologies, design methods, practices, principles, processes and design techniques without withholding any information. "Design Workshops" are highly valuable for information import and knowhow transfer to host city. The topics of "Design Workshops" are usually identified after a preliminary investigatory examination of the knowledge requirements based on national aims and goals in relation to tourism, industrial growth and economic prosperity. The style and contents of each workshop is different and is determined by the design professional and expert who is giving the workshop. In the end of each "Advanced Design Workshop", participants are given a special “Certificate of Attendance” that are prepared, printed, signed and framed, and a photography session is held to commemorate the event as well as to attract press attention. In our context, "Advanced Design Workshops" are designed to be held regarding a very specific topic and held in an advanced level with each participant expected to be already professional, however on request, "Advanced Design Workshops" could also take a more practical and simpler form where fundamental design education and demonstration could take place aimed towards non professional audiences.

Deliverables

  • Workshop Organization : Curate list of trainers, provide visual communication and manage the time-table.
  • Certificate of Attendance : Workshop attendence certificate template design in vector file format.
  • Photography and Recording Session : Document the workshop activity as well as participants at the end of event, to be eventually included in a press kit.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

2 International Experts
36 Workshop Participants

3 International Experts
54 Workshop Participants

4 International Experts
72 Regional Experts

 

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Panel on Innovation

Learn How to Create Value Added with Good Design.

One of the most important facilities we can offer the host city is information and design knowhow. "Panel on Innovation" is designed just for this purpose; where a group of highly specialized design experts come together to propose solutions, ideas and knowledge integration for a very specific industry. While the target group of participants of "Design Workshops" are designers, the target group of participants of "Panel on Innovation" are business people and decision makers. In "Design Workshops", the information transferred is related to technical and applied aspects of the design process; focusing on aesthetically good design, while in "Panel on Innovation", the information transfer is made on a higher level and tackles advanced strategic and meta-design issues such as how design could be integrated to increase economic value and output, how design could be used to attract attention of customers, clients and tourists, how design could be used to create value added and how to use design for marketing products, businesses and culture. In the end of "Panel of Innovation", participants are given a special document “Suggestions and General Principles to Follow for Advancement Through Good Design” which highlights the points discussed in the panel, describing the interrelationship of design methods that could be used to grow business, industry and tourism in the host city.

Deliverables

  • Panel Speakers and Topics : Curated list of design experts and suggestions on keynote topics.
  • Panel Organization Guidelines : Panel presentation templates and communication formats.
  • Post-Panel Q&A Meeting : Experts meeting participating companies and businesses for replying questions and handing out Suggestions and General Principles to Follow for Advancement Through Good Design booklet.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

8 DPS

12 DPS

16 DPS

4 International Experts
72 Panel Participants

6 International Experts
108 Panel Participants

8 International Experts
144 Panel Experts

 

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Inbound Knowhow Transfer

Design Consultancy for Making Your City Better.

Following a brief that examines the intangible qualities of the business landscape and the presentation of strengths, weaknesses, opportunities and threats that relate to the host city in relation to tourism, industrial growth and design potential, a special group of individuals forming an expert team are given assignment to come up with short-term, mid-term and long-term instructions, proposals and general principles for advancement. This is done in the form a presentation that is made directly to the relevant individuals in the governance; since the presentation is made in-person; it is interactive and allows the governing individuals to be able to ask questions and learn more about possibilities. The “Inbound Knowhow Transfer” initiative aims to form an intellectual bridge between the host city and the rest of the World. The “Inbound Knowhow Transfer” shall be regarded as a highly structured consultancy session where design experts from leading institutions make their proposals for the advancement of design education, betterment of applied design practices and increased usage of design in value creation process as well as using design to communicate, advertise and promote cities. Host city can select a major topic among one of the following topics: design education, value added creation through design, design marketing, design promotion, design for social welfare, design for technological advancement or alternatively, the host city could request a more specific topic to be discussed. Depending on the topic of choice, we will curate a list of experts who will be able provide valuable insights and wisdom in the form of a “Final Presentation”.

Deliverables

  • Preliminary Research and Goals : Preliminary research on topic, and identification of preliminary goals and experts.
  • Presentation Template : Presentation flow and visual communication template.
  • Final Presentation : What could be done now, what could be done later and how they could be done.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

2 DPS

3 DPS

4 DPS

1 International Expert
20 Page Presentation

2 International Experts
40 Page Presentation

3 International Experts
60 Page Presentation

 

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Public Spaces with Design

Bring Good Design to Your Citizens.

Your city, redesigned. The “Public Spaces with Design” initiative aims to beautify and make more useful public spaces in the host city through good design. “Public Spaces with Design” can be about taking an existing space and improving it through visual and graphic elements, such as recoloring, repainting or applying a new texture to make it more attractive to youth and general public. “Public Spaces with Design” can also involve for example local designers, artists and architects contributing their ideas through a design competition for making the space better, and then executing and realizing these ideas; in this case not only graphical or visual changes are made but also structural and architectural contributions are accepted. “Public Spaces with Design” could further involve an international design tender where World’s leading designers and architects contribute their highly professional advanced design projects to be realized at the host city. The host city is free to choose the level of engagement i.e. local, national or international event involving designers to improve a public space. Furthermore, it is possible to make temporary installations which could be removed after a period of time; this could be a viable option for cities that would like to keep the cultural heritage of the existing space but would like to add a dynamic element to it through a contemporary design exhibition that is mobile or removable. “Public Spaces with Design” could also involve artists, architects and designers making city better with artworks, installations and designs that would be publicly placed.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines.
  • Expert Curation : Crafting a list of regional, national and international artists, architects and designers.
  • Communication Manual : Visual design, press release and press kit preparation guidelines.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

6 DPS

9 DPS

12 DPS

6 Artists, Architects & Designers
6 Artworks, Installations or Designs

9 Artists, Architects & Designers
9 Artworks, Installations or Designs

12 Artists, Architects & Designers
12 Artworks, Installations or Designs

 

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Public Design Exhibitions

Introduce Art and Design to Your Citizens at Street Level.

Sure, they naturally do great design said the Taxi driver; they breath art and see golden ratio all day, every citizen nurtures to be an artist; their cities, with sculpture, art and architecture subconsciously grows every citizen into an artist. "Public Design Exhibitions" are where designers, artists and architects showcase their works and projects to the public, in a public setting such as a busy street, outside a bus terminal, in front of a train station, at the airport or outside a popular venue. "Public Design Exhibitions" are very different from traditional design exhibitions that take place in an art gallery or inside a building; "Public Design Exhibitions" are outside; outdoors, and highly accessible to the real people on the street. "Public Design Exhibitions" are designed in a way to create a possibility for everyday citizens to interact and get to know good design. It is quite simple to organize a “Public Design Exhibition” once a street or outdoor location is assigned; we provide a design template and 3D Renders for the public artwork exhibition stands which feature a metal structure, tempered glass elements, illumination as well as graphics communication elements. It is important to have an opening ceremony for the "Public Design Exhibition" where an important personality from the host city gives a short talk about the importance of design for creating new job possibilities, for augmenting tourism as well as increasing the welfare of citizens through betterment of economy. "Public Design Exhibitions" are most effective when you place them to the hearth of your city.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines.
  • Design and Artwork Curation : Curating a list of international and award winning designs for exhibition.
  • Exhibition Box Design : Structural and industrial design of exhibition box together with visual communication.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

8 DPS

12 DPS

16 DPS

18 Exhibition Boxes
54 Artworks, Products or Designs

24 Exhibition Boxes
72 Artworks, Products or Designs

36 Exhibition Boxes
108 Artworks, Products or Designs

 

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Library of Design

Empower Citizens with Design Knowledge.

Knowledge is power. "Library of Design" initiative is focused on building and making available to your citizens an extended collection of books with a focus on design, art and architecture as well as cultural heritage of your city. Since the "Library of Design" is conceived as a point of interest that could be attractive for design oriented tourists, in addition to a standard set of design books that we would suggest, including a great number of books that showcase cultural heritage, local arts and other illustrated content could add great value by providing inspirations for tourists to talk about your city and your culture and the "Library of Design" would also serve as an important source for the youth to discover the original art, cultural artifacts and design from your city. When possible, books should be available as in their multilingual versions, and if possible English versions should be made available considering the greater aim of providing background information about your city to tourists who wish to discover more about your heritage and culture. We are able to provide “Architectural and Interior Design Guidelines for Library of Design”, “Curated List of International Design Books” and “Printable Folding Booklet for Visitors”. Once the "Library of Design" is realized, an opening ceremony should be held together where press members and design professionals in the city are invited to preview it. The “Library of Design” could be a temporary installation or a permanent structure as you would decide. Indeed, we would highly suggest a small structure, such as combination of two containers, that would be run by a single person, also featuring a coffee or tea corner; the drink corner could help the structure to sustain itself by selling coffee, tea or cold drinks to tourists or readers visiting the library. Reading tables could also be placed.. The most imporant aspect is to have this structure in a publicly accessible and popular place where people could benefit from it.

Deliverables

  • Design Guidelines : Architectural guidelines as well as further detailed notes for self-sustainable design library.
  • Book List Curation : Diverse list of international design, art and architecture books, and guidelines for local literature.
  • Communication Manual : Visual design, press release and press kit preparation guidelines for promoting the library.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

6 DPS

9 DPS

12 DPS

40
240 Books

60
360 Books

80
480 Books

 

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Local Design Directory

Designers, Artists, Architects, Journalists and Entrepreneurs in Your City.

You cannot promote your design event, if you do not have a database of designers, artists, architects, business people and media to be invited. The "Local Design Directory" is a list of all designers, artists, architects, design professors, design lecturers, design enthusiasts, managers of design oriented companies and brands, as well as press members and publications that feature design. The "Local Design Directory" contains “Name”, “Surname”, “Electronic Email”, “Postal Address”, “Website”, “Phone Number” and “Institution Name” of the listed individuals together with a special classifier such as “Designer”, “Artist”, “Architect”, “Academician”, “Press Member”, “Business Representative”, “Design Enthusiast” and also the consent whether the information of listed individuals could be made “Fully Public” (Name, Surname, Electronic Email, Postal Address, Phone Number, Website, Institution Name and Classification fully visible) or “Partially Public” (Name, Surname, Website, Institution Name and Classification fully visible) or “Non-Public” (Information not visible to the Public). "Local Design Directory" is an important asset for local designers, design oriented companies and press members to find each other but most importantly the "Local Design Directory" serves as our database for communicating happenings, schedule, location and information about events organized during the Prime Design Hub designation. We will provide “Digital Database and Listing Platform”, “Administrative Access to Database”, “User Functionality and Control Panel”. It could be a great idea to introduce incentives to ensure higher registration rate. We are also able to provide an advanced event tracking system that allows you to 1) see current number of visitors in real-time participating any event, 2) get detailed event participation statics 3) get detailed information on specific individuals; which events they have visited at which date and time 4) pre-register for events where space is limited 5) optionally collect points for taking part in events and claim a reward for participation. Data Gathering Staff is expected to work from one to two weeks to compile the necessary data if they work themselves; in a better scenario, a public advertising campaign should be launched such that interested parties register themselves to the database directly; this crowdsourcing procedure would greatly reduce the amount of time data gathers require and also it would be consent based and therefore more respectful to privacy of citizens.

Deliverables

  • Data Guidelines : Step by step procedure and organizational guidelines for finding designers, artists, architects, journalists, design professors and entrepreneurs to include in the database.
  • Digital Database and Listing Platform : Online and open index of local designers, artists, architects with built-in search functionality.
  • Administrative Access to Database : Enables mass database import, export and performing of structured querries on data; such as exporting list of individuals for event communication.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

6 Data Gathering Staff
9000 Database Entries

9 Data Gathering Staff
13500 Database Entries

12 Data Gathering Staff
18000 Database Entries

 

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Young Design Party

Fresh Designs and Ideas from New Generation of Designers Celebrated.

Present an opportunity for Young Designers in your city to showcase their work and feel like stars.The “Young Design Party” sub-event is especially designed with youth in mind and serves two purposes; “Young Design Party” is designed to create awareness regarding the “Prime Design Hub” initiative and “Young Design Party” further helps the city to connect with its youth. Especially when organized early, “Young Design Party” will let the younger individuals in your city, with an age target of 18 to 24, to know about the ongoing design initiatives organized in your city. “Young Design Party” will also allow your city to connect with its fresh minds in a comfortable setting. “Young Design Party” has four elements; the first element is the “Catwalk” (60 mins) where students from “Jewelry Design”, “Fashion Design”, “Textile Design”, “Footware Design” departments, universities and scholastic programmes presents their works on the runway, then there is the “Techtalk” (15 mins) where a small presentation of ongoing technologies and developments are made in a way that caters to the youth. Third, there is a small, “Boutique Design Exhibition” that is organized in the premises, and fourth the “Concert” with two parts; first the Live Music by a local and preferably very young band, featuring popular or rock music, and the second part: Electronic Music accompanied by background presentation of “Graphic Design”, “Digital Media” and “Video / Motion Graphics Design”.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines for Young Design Party.
  • Exhibition Curation : Arranging designs, products and projects for the "Boutique Design Exhibition" at event venue.
  • Communication Manual : Visual design, press release and press kit preparation guidelines.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

4 Musicians
40 Exhibiting Young Designers

6 Musicians
60 Exhibiting Young Designers

8 Musicians
80 Exhibiting Young Designers

 

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Designated City Title Ceremony

Mark the Start of Prime Design Hub Designation.

The “Designated City Title Ceremony” is an exclusive event where press members, university deans and prominent professors, politicians, city major, minister of culture or education, minister of design, high profile bureaucrats and governance staff, chairman of large enterprises and our delegation are present. The “Designated City Title Ceremony” starts with an opening speech about the importance of design and its role in tourism, value added creation, social welfare and economic prosperity. A small scale design exhibition is held in the event value; i.e. the venue is decorated with designs and design posters from all creative fields from architecture to arts, to create a visual and immersive setting where inspirational ideas come to be and constructive discussion could take place. The “Designated City Title Ceremony” serves to bring together the leading figures in the politics, governance, academia, industry and media together such that cooperation and coordination of sub-events organized under the “Prime Design Hub” could be faster; easier and better. During the “Designated City Title Ceremony” press members are provided a special press kit that contains the “Timetable and Program of Design Events” as well as present options and future ideas for design events, together with high resolution images and content that could be integrated to the media articles. In the “Designated City Title Ceremony”, the host city is given a special certificate and handed the “Prime Design Hub” designation, together with a special trophy to commemorate the event.

Deliverables

  • Designated City Title Ceremony Organization Guidelines : Step by step procedure and organizational guidelines.
  • Designated City Certificate : Din B2 Size Certificate to Mark and Celebrate Prime Design Hub designation.
  • Designated City Trophy : Metan 3D Printed Trophy of Prime Design Hub designation.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

6 DPS

9 DPS

12 DPS

60 Guests
60 Exhibited Designs

90 Guests
90 Exhibited Designs

120 Guests
120 Exhibited Designs

 

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Subsidy for Design

Invest in Your City and Your Citizens

The “Subsidy for Design” is an economic incentive package aimed to support the public in investing in design for value added creation. The scope of the “Subsidy for Design for Enterprises” could cover up to 100% support on “Advanced Brand Identity Design” which should include “Brand Guidebook” that has specific chapters for logo usage and its applications, brand colors, photography, visual communication style, website design, packaging templates and editorial guidelines where applicable. “Subsidy for Design for Enterprises” could also cover up to 60% support on “Advanced Industrial Design” which differs from simple product design by implementing deep thinking by addressing issues such as cost of production, storage, transportation, packaging and pro-packaging, presentation, in addition to commonly required design elements such as usability, functionality, aesthetics and product performance. “Subsidy for Design for Institutions” is designed for government institutions as well as public utilities, and could cover up to 100% support for “Advanced Service Design”, up to 100% support for “Advanced Service Design Applications”, up to 100% support for “Process Streamlining and Automation” and up to 100% support for “Process Streamlining and Automation Application”. “Advanced Service Design” covers advanced design research for making a service more valuable, easier to use and comfortable for the public through combining together experts from psychology, social psychology, architecture, economy, graphics design, interior design, communication design, user experience design, interface and interaction design together in order to develop solutions that make services easier to use, more enjoyable and more valuable. “Advanced Service Design Application” refers to the cost and process of making the “Advanced Service Design” real, such as procuring the contractors to realize the designs through a tender. “Process Streamlining and Automation” refers to either one of or combination of the following: eliminating bureaucratic processes, making bureaucratic processes easier, enabling public to easily follow, understand and complete bureaucratic processes, automating repeat tasks via computation, task specific narrow artificial intelligence or highly specialized autonomous algorithms and deployment of robots and using robotics for non-intellectual repeat tasks, starting with hazardous ones first. “Process Streamlining and Automation Application” refers to the act and cost of making “Process Streamlining and Automation” real. “Subsidy for Design for People” is designed for public, especially young individuals which are the most valuable elements of the fabric of our society. Government should cover up to 100% support on “Subsidy for Design for People” which includes supporting young designers to get better design education, within the country and outside the country; in the form of international and national, internship programs, education programs, courses, workshops, event participation and awards participation. “Subsidy for Design for Education” should cover up to 100% sponsorship of international exchange, travel, educational as well as non-educational program participation fees of academics, here non-educational is important; because having teachers and academics travel the World will help them get a wider worldview, which will be transferred to the students in the form of wisdom, throughout generations. “Subsidy for Design for Academia” could cover up to 100% sponsorship of knowhow transfer, and costs for acquiring new technologies, software and equipment for the academics, including new advanced machines for product prototyping as well as the necessary education required for operating and using new software and machinery. We are able to propose detailed proposals guidelines for each type of “Subsidy for Design” in the form of “Subsidy for Design Proposal” and “Subsidy for Design Guidelines” documents. No matter which “Subsidy for Design” is made, it is important to communicate this to the public so that public can appreciate and understand how these direct subsidies could affect their lives positively.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines for Design Subsidy.
  • Specifics : Details and Further Guidelines on the Specific Type of Design Subsidy selected.
  • Communication Manual : Visual design, press release and press kit preparation guidelines.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

8 DPS

12 DPS

16 DPS

100 Entities Subsidized
1.2 Million Euro Total Support

150 Entities Subsidized
1.8 Million Euro Total Support

200 Entities Subsidized
2.4 Million Euro Total Support

 

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Press Conferences

Create Public Awareness and Interest for Good Design Events.

Throughout the “Prime Design Hub” designation period, holding press conferences on a regular basis is highly important and recommended, this is because; not only one of the major aims of the “Prime Design Hub” is to create an awareness and appreciation for good design practices and principles, is also to involve, educate and transfer knowledge and wisdom to the public through the sub-events organized as part of the “Prime Design Hub” designation, with an ultimate aim to advance and benefit society through good design; If people, if public does not know about all the design events that are being organized throughout the city; it is as if these events do not happen; for the events to reach their full potential they must be communicated well. Organizing “Press Conferences” and connecting with the public helps us achieve both goals. We suggest the following press conferences as well as accompanied press releases and electronic press kits: “Prime Design Hub – List of Upcoming Events”, “Prime Design Hub – Report on Past Events & Outlook for Future Events”, “Prime Design Hub – Conclusion and Future Remarks”. Each Press Conference should be organized following the “Press Conference Organization Best Practices and Principles” document released by the Prime Design Hub on demand. Electronic press kit contents should be carefully prepared and shall include a curated list of editorial images that press members can use for their articles, as well as article templates and guidelines to help press members write their articles faster.

Deliverables

  • Press Conference Guidelines : Step by step procedure and organizational guidelines for press conferences.
  • Topic and Content Curation : Information on organized events, their benefits and positive effects on society.
  • Communication Elements : Press kit contents, visuals, photography and text in print and electronic form.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

2 DPS

3 DPS

4 DPS

4 Press Conferences
12 Press Members / Conference

6 Press Conferences
18 Press Members / Conference

8 Press Conferences
24 Press Members / Conference

 

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Public Workshops

Art and Craft Education for Your Citizens.

Workshops organized for public is highly different from the “Design Workshops”. Unlike “Design Workshops” which are aimed at design professionals, the “Public Workshops” are open to general public and are aimed at creating public interest through organization of educative courses on arts and crafts rather than design and technology. Various number of “Art and Crafts Workshops” could be organized, and we advise to organize at least one or two workshop that relates to a local craft and local cultural heritage. Simply organizing several “Art and Crafts Workshops” can help the city re-vitalize its cultural heritage by awakening interest in traditional arts and crafts. Most importantly, if documentaries are made while the “Art and Crafts Workshops” take place, these documentaries could serve as important and strong tools to promote the city through its culture. Especially if documentaries and video recording are made during the “Art and Crafts Workshops” where the traditional local arts and crafts, presented by the elders and the master craftsman (and very nicely translated to major foreign languages), these video recordings and documentaries could serve as an important cultural treasure that is not only useful for transferring knowledge of elders and master craftsman to new generations but also as an important asset for attracting cultural tourists, and of course knowing, promoting and educating traditional arts and crafts could also lead to new business opportunities for local merchants, craftsman and artists. We are able to provide “Documentary and Recording Guidelines”, “Arts and Crafts Workshop Guidelines”, “Public Workshop Promotion Guidelines”.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines for Public Workshops.
  • Subject Curation : Crafting a workshop topics, contents and programmes.
  • Video Capture : Professional video capture of the workshop from at least six different perspectives.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

2 DPS

3 DPS

4 DPS

4 Master Craftsman
6 Workshops

6 Master Craftsman
12 Workshops

8 Master Craftsman
18 Workshops

 

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Promotion of Local Industry

Increase Your Competitive Advantage

There is almost always a certain type of product or service that a city is has an economic advantage of and usually better and more efficient in making than other cities. “Promotion of Local Industry” refers to either promoting these existing industries that your city is already good at, or as an alternative, promoting new industries that you want to grow in your city. If you promote existing established industries that your city is already good at, this could lead to faster results compared to promotion of new industries that you would want to grow. While there are many approaches to promoting the local industry, our process model is focused on solely on advanced design; where we would rather educate the industries how to promote themselves as well as empower such industries with tools and platforms for promoting themselves instead of promoting the industries ourselves; we believe that the role of the city is not to spend its money on one-time promotion efforts but rather teach the citizens how to promote themselves so that they could have sustainable businesses for generations to come, and the only way to achieve this is through education; here is what the local industries need to know about promoting themselves : “Establishing a City-Industry Brand”, “Improving Business Branding and Quality through Documentation”, “Developing a Culture of Advertising and Promotion”, for which we provide detailed documentation for on request. It would be a great idea to have recordings of any education sessions or content and make it available through official channels so that parties that are not able to attend the education events could themselves watch the created content and learn. We advise organizing "Promotion of Local Industry" events in the form of "Educative Sessions" given by experts.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines for "Education Sessions".
  • Topic and Expert Curation : Suggestion international experts for sessions as well as defining session topic details.
  • Session Format and Identity : Presentation format and guidelines, visual identity and communication elements.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

6 Sessions
900 Participants

9 Sessions
1350 Participants

12 Sessions
1800 Participants

 

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Networking Events

Create a Connection of Businesses and Ideas.

Bringing like-minded people together in a setting where they could interact with each other, talk, listen, share ideas, form friendships and business ventures is perhaps one of the most important roles of a city as an enabler of business and culture creation. “Networking Events” are specially designed gatherings where participants are assigned to randomized groups and tables where they are catalyzed into interacting with each other. In the best case scenario, the “Networking Event” should include several matchmakers; matchmakers are individuals who are solely tasked with knowing all participants and introducing invited participants to each other and facilitating the exchange of business cards and contact information by suggesting collaborations. It is also suggested to have an ongoing presentation of profiles of event participants in the background at digital screens, so that other participants could learn the names, faces, businesses as well as the table these people are currently sitting at so that they could go and meet them if they are interested. On request, we are able to provide further information regarding organization of “Networking Events” in the form of “Matchmakers' Manual for Establishing Connections”, “Networking Event Screen Presentation Guidelines”, and “Networking Event Seating Guidelines” documentations as well as active help during the events. It is important to include especially designers to the mix of participants such that the businesses could connect with designers in order to create new products and projects that increase value added through design. Likewise press members should be invited to add more marketing and communications value to the event.

Deliverables

  • Matchmakers' Manual : Step by step procedure, notes and methods for introducing businesses to each other.
  • Seating and Venue Guidelines : Detailed notes on participant seating, venue decoration and preparation..
  • Communication Kit : Visual design, press release and press kit preparation guidelines for Networking Events.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

2 DPS

3 DPS

4 DPS

4 Events
160 Participants

6 Events
240 Participants

8 Events
320 Participants

 

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Media Campaign for Good Design

Promote Your Good Design, Promote Your City.

Good design is good business, and good business deserves good marketing. “Media Campaign for Good Design” is made in a specific way designed to incentivize local businesses to make good design and invest in good design. The “Media Campaign for Good Design” has two elements; first the local campaign that is run throughout the city where best design products and projects are highlighted in billboards, local publications and media with a specialized advertising campaign. On demand we are able to provide “Template and Guidelines for Good Design Advertising” for local media and print. Furthermore, the second step is an international campaign that is run in leading design publications throughout the World, where we send press kits to all major publications and sponsor select media members for featuring best design products and projects from your city, together with contemporary looking yet traditional art and crafts works as well as designs that incorporate your cultural heritage in an aim to create international awareness about your city around the businesses from your city, culture of your city and traditions of your city with the ultimate aim of driving tourism and economy forward. On demand, we are also further able to provide “International Media Campaign Best Practices” guidelines as well as bargain on behalf of you with the publications or fully manage the media campaign to ensure good results.

Deliverables

  • Local Media Campaign Guidelines : Step by step procedure and organizational guidelines for local media campaign.
  • International Publications List : Curated list of international design publications, ratings as well as contact information.
  • International Campaign Management : Content preparation, rate bargaining and communicatino with international press..

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

6 DPS

9 DPS

12 DPS

8 Local Publications
10 International Publications

12 Local Publications
15 International Publications

16 Local Publications
20 International Publications

 

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Marketing Campaign of Designation

Promote Your City Internationally as Top Designful Destination.

Prime Design Hub designation is an excellent opportunity and a great excuse to remind, promote and advertise your city to design oriented audiences worldwide and nationally. The “Marketing Campaign of Designation” is heavily aimed towards creating an international awareness of your city both nationally and internationally by announcing its designation as the “Prime Design Hub” meanwhile also featuring touristic elements that relate to your city. You will need a curated list of international and national press members that covers design, culture, art and architecture news as well as tourism, travel and lifestyle topics. You will create an electronic press kit that contains the “Timetable and Program of Design Events” as well as additional images, photographs, visuals that relate to the venues of the “Prime Design Hub” events as well as touristic and culturally relevant locations and elements in your city that could be relevant for tourists and design lovers alike; for example in addition to historical sites, architectural wonders, you can also include images of local cuisine, shopping locations, arts and crafts, museums and more. On request, we are able to provide “Guidelines for Marketing Campaign of Designation” document as well as able to provide you a “Curated List of International Design Publications” which feature design, culture, art and architecture news as well as tourism, travel and lifestyle topics. We are also able to “Oversee and Manage Marketing Campaign of Designation” or provide an expected budget for it.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines for the Marketing Campaign.
  • Media List Curation : Crafting a list of publications, media members, magazines and influencers to get in touch with.
  • Communication Package : Visual elements, press release and press kit preparation guidelines and content.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

8 DPS

12 DPS

16 DPS

2 Local Publications
40 International Publications

3 Local Publications
60 International Publications

4 Local Publications
80 International Publications

 

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Food Design Festival

Discover Local Culinary Arts and International Food Design.

Eating is an important part of every culture. Eating together helps connect the population in a way deeper than perhaps anything else, but most importantly the local cuisine, that reflects the traditions and history is a very important part of cultural heritage. The purpose of the Food Design Festival is to communicate and advertise the rich local cuisine and create an opportunity for both the locals as well as tourists to enjoy good food originating from your city and its culture. Food Design Festival is an open air event with paid entry; participants are asked to pre-purchase a special care package that contains everything they need. The event has paid entry but is not expensive; pricing is set such that it covers cost of organization and advertising of event; the purpose of paid entry is to ensure the event is sustainable and feasible economically. It is highly suggested that the food and desserts served during the “Food Design Festival” is catering size; i.e. vendors should provide very small portions such that the participants and visitors of the event would have opportunity to try many different food and desserts before getting food; this unique feature of the event make it possible for tourists as well as locals to enjoy, try and experience a wide variety of food and deserts, to expand their knowledge of local cuisine and culture. Another interesting element is the “Food Design Showcase” which is a series of short duration workshops and live cooking experiences; where visitors could see how to decorate a plate, how to correctly cook, how to present the food better. Upon request we are able to provide “Food Design Festival Organizational Guidelines”, “Food Design Showcase Guidelines” and “Food Design Festival Vendor Guidelines”.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines for food design festival.
  • Planning Guidance : Design and implementation of the token system, booths, halls, and common festival areas.
  • Image and Identity Kit : Food Passport visual design, ads and graphic elements, industrial design for token design.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

200 Different Dishes
10000 Visitors

300 Different Dishes
15000 Visitors

400 Different Dishes
20000 Visitors

 

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Design Weeks

Make Your City Famous With Design Weeks.

The true challenge of “Design Weeks” is to organize them every year and grow a city design brand around them. The most successful “Design Weeks” are able to create significant advertising value to attract tourists as well as professionals to your city, stimulating the industry and tourism sectors. “Design Weeks” are large scale design exhibitions that also feature further sub-events such as conferences, gatherings and meetings. Well organized “Design Weeks” have two distinct audiences; firstly they cater to the design oriented public, designers, artists, architects and designophiles who wish to see latest designs and enjoy designful experiences and secondly “Design Weeks” also provide opportunity for businesses to showcase their latest design products, projects and services with a possibility of sales. “Design Weeks” must be big; small ones don’t work out, and therefore they are expensive to organize, and it is highly crucial and important to make the event self-sustainable since they need to be organized every year; and for a “Design Week” to be self-sustainable, it must satisfy the duality requirement of bringing design sellers and design buyers together, which requires careful advertising planning as well as a marketing approach to bring both the sellers and the buyers together; “Design Week” is a business. When organizing “Design Weeks” we suggest to design it around “Business” and “Lifestyle” in the following way; the “Business” element should coincide with an important already existing “Trade Show” where the “Business” already take place, this way you do not need to spend any additional money for attracting the companies; they are already in the “Trade Show” what you could do however is to invest in initiatives and incentives to make better design presentations as well as to invite some design oriented brands to the “Trade Show” and have a distinct “Design” section or pavilion in the “Trade Show”. The “Lifestyle” element of the “Design Week” is organized simultaneously as the “Trade Show” takes place, in another part of the city; usually “Lifestyle” element is scattered throughout a specific neighborhood of the city, creating a reason for tourists to explore different locations, streets and venues. Upon request we are able to provide “Design Week Organization – Business Element Guidelines”, “Design Week Organization – Lifestyle Element Guidelines” as well as “Design Week Organization – Master Guidelines for Advertising, Collaboration and Planning”.

Deliverables

  • Design Week Guidelines : Step by step procedure and Design Week organizational guidelines.
  • Marketing Guidelines : Guidelines for marketing and promoting Design Weeks.
  • Communication Kit : Visual design, identity design, communication design and press content design.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

12 DPS

18 DPS

24 DPS

300 Exhibitors
200000 Visitors

450 Exhibitors
300000 Visitors

600 Exhibitors
400000 Visitors

 

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Design Knowhow Portal

Citizens Learn Design from Design Masters.

How do Masters of Design create their grand works? How do the Super Designers operate? What is the secret of becoming the World’s Best Architect? How do you design a Superior chair, an Excellent office building or a Great service? The answer is out there and the answer is simple, and the answer is accessible via the “Design Knowhow Portal”. The “Design Knowhow Portal” is designed with a single purpose in mind; to educate the local designers, businesses and public about the secret design principles, mastery of design processes and best design practices that are followed by the World’s leading artists, designers, artists and architects. “Design Knowhow Portal” is composed of several elements: “The Masters’ Media Portal” where local businesses, designers, artists and architects are able to watch master classes given by the World leading experts, “The Masters’ Codex” which contains scholarly references and detailed notes about the design, art, architecture, photography and creativity processes together with reference numbers, sizes and dimensions. “The Masters’ Media Portal” is valuable only if the featured designers, artists, architects and creators are truly masters and experts in their fields; and if these Masters are documented in a highly professional way which brings a cinematic approach, documentary style and scholarly aspects together. For the “The Masters’ Media Portal”, we are able to make a short list of “Master Designers, Artists and Architects Proposed for Masters’ Media Portal” as well as propose detailed guidelines. For “The Masters’ Codex” we are able to suggest "The Masters’ Codex Content Guidelines”. The “Design Knowhow Portal” should bring together these both elements in a way easily accessible to the general public. We think the most practicle way to capture Masters' is to record them during a well staged and well design setting where the Design Masters are performing a workshop, meanwhile explaining their processes, thoughts and philosophy.

Deliverables

  • Format Guidelines : Step by step procedure and organizational guidelines for recording Master Design sessions.
  • Master Curation : Creating a list of regional, national and international artists, architects and designers to record on action.
  • Recording : Professional footage recording using eight cameras operated by video recording specialists.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

6 Master Designers
6 Master Design Sessions

9 Master Designers
9 Master Design Sessions

12 Master Designers
12 Master Design Sessions

 

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Design Sponsorship

Teach Citizens Design for Creating Added Value.

There will always be individuals who are creative, dynamic, smart, hardworking, and capable but not having the necessary resources and support to fulfil their goals on time. “Design Sponsorship” initiatives are designed to make dreams come true for those who really deserve it; “Design Sponsorship” is not just for young designers or professors but also for the general public; imagine a traditional craftsman turning his or her shed into a factory, imagine a local businessman taking his business to the next step of becoming a global brand, imagine a local restaurant that makes great traditional food, turning into a franchising, imagine a design professor exploring the World and bringing back experiences, imagine a young designer given the opportunity to make internship with the World’s best design oriented brands, learning from experienced designers and engineers without spending any money; “Design Sponsorship” at its basis is not about money; it is about giving a hand; teaching craftsman how to turn a small business into a bigger one, teaching the businessman how to work with designers, how to advertise and promote products abroad, teaching the restaurant owner how to grow into a franchise, how to attract tourists, media and gourmets, educating the professors on how to travel abroad with little or no money, and helping the young designers by teaching them how to find internships and perhaps even taking the first step of calling companies; the “Design Sponsorship” is about emotionally sponsoring people, listening to their desires, engaging with them, and providing them with support in the form of ideas and guidelines; not individually but by grouping similar people together and organizing meetings to educate them, and also documenting such meetings and ideas so that others could benefit from them. “Design Sponsorship” are organized in several phases; first phase of “Design Sponsorship” is to make public know that there is “Design Sponsorship” initiative; and asking the public to submit “Design Sponsorship” proposals and requests via “Design Sponsorship Portal” by filling a form where they provide their information, provide demographic information and fill a short text field in the form of a very short essay that states who they are and what they need. The second phase of “Design Sponsorship” is to read all these requests, classify and group them. The third phase of “Design Sponsorship” is to organize initiatives and events to cater the public needs; i.e. for example if many companies wish to learn how to create a brand, you would organize a conference or meeting with the topic of how to create a brand, by hiring expert speakers that educate the audience. The fourth phase of “Design Sponsorship” could be to provide direct subsidy and support for specific cases that might truly worth it. We are able to provide detailed guidance regarding “Design Sponsorship Portal Design”, “Design Sponsorship Communication” and “Design Sponsorship Delivery”.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines.
  • Expert Curation : Crafting a list of regional, national and international artists, architects and designers.
  • Communication Manual : Visual design, press release and press kit preparation guidelines.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

2 DPS

3 DPS

4 DPS

6 Sponsorships
18 Stories

9 Sponsorships
27 Stories

12 Sponsorships
36 Stories

 

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Academic Conference on Design

Push Design Forward at a Scientific Level.

Public demand is a great driver of good design; and businesses are great in realizing and pushing the latest design trends and technologies almost always but without the preluding scholarly research and academic experimentation, there would not be much left to push; the scholarly articles and academic research on design, design practices, design principles, advancing design as well as new ways to use design in business, public governance, education, technological advancement, service creation and product realization matter a lot. “Academic Conference on Design” aims to create a petri dish where innovative ideas and original design thinking by academicians, scholars, design educators and students could thrive. There are several elements to a successful “Academic Conference on Design” these are; firstly, the way and mediums where the approved articles are published and promoted; second the methodology in which articles are approved or rejected, third the scientific board who reviews the articles and topics, fourth the venue where the event takes place and last but not least and indeed very important, fifth the international communication and publicity of the conference. On request we are able to provide “Guidelines for Academic Conference on Design Organization” and “Guidelines for Scientific Conference Promotion” as well provide “Design Elements for Academic Conference on Design”.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines for Academic Conference.
  • Scientific Board : Preliminary list of academics, scholars and lecturers who would peer review academic papers.
  • Communication Identity : Proceedings book design, presentation template, communication guidelines and identity.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

6 DPS

9 DPS

12 DPS

10 Sessions
300 Participants

15 Parallel Sessions
450 Participants

20 Sessions
600 Participants

 

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Art Festival and Concert

Use Music to Introduce Art and Design to Your Citizens.

Cultural heritage finds its voice in music; music is the ultimate expressions of culture. “Art Festival and Concert” features public art installations, sculpture, public performances and music. In general, artistic events and public performances take place during daytime before the music concert starts and is aimed at getting the public engaged with arts and design. The “Art Festival and Concert” is aimed for the whole city to enjoy as it is not only open for public but is especially intended for public. There are several ways to organize a meaningful “Art Festival and Concert” and we believe the most meaningful way to do is to do it the way the public demands; if your public is into contemporary or pop music, you could do that; if your public is more likely to engage in traditional music, you could do that; the overall aim is to make the public happy and meanwhile communicating them about the “Prime Design Hub” designation and the events and happenings that are organized throughout the city. Before the concerts start, art installations could be placed near the venue, public performances could take in the concert grounds as well as on stage. To make this event work we especially suggest a special design of the event registration and ticket obtaining system; i.e. the concert should be free of charge but it would be a good idea to ask citizens to register for the event online and print their tickets before coming to the venue, in order to be able to communicate with them regarding other events. On request we are able to provide “Design Guidelines for Art Festival and Concert”, “Promotion Guidelines for Art Festival and Concert” as well as “Online Platform for Event Preregistration”.

Deliverables

  • Festival Guidelines : Step by step procedure and organizational guidelines for art festival and concert.
  • Art and Design Curation : Art works, installations and designs from international and local artists and designers.
  • Communication Kit : Visual and communication design, industrial design of exhibitions, stage and set design.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

6 DPS

9 DPS

12 DPS

6 Artists, Architects & Designers
60 Artworks, Installations or Designs

9 Artists, Architects & Designers
9 Artworks, Installations or Designs

12 Artists, Architects & Designers
12 Artworks, Installations or Designs

 

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Design Audience

Your Smartest Citizens Proposing Design Ideas to Improve Your City.

There are so many smart people in your city, but you can only benefit from this intelligence if you actively seek it. “Design Audience” is a meeting where government staff, bureaucrats and institutional directors make a short presentation, ask design related questions as well as reply questions of local designers. The participants of the “Design Audience” should be a balanced group of designers and design entrepreneurs; designers who work for other companies as well as freelance designers or self-employed designers who work for themselves or running their own design businesses. The setting takes places in an auditorium and the audience is composed of eighty percent practicing designers, who could have the opportunity raise their questions and concerns as well as have their voice heard regarding design, art and culture initiatives as well as respond to your consultancy questions, the audience should further include twenty percent design students together with a few design professors whose role would be to introduce additional questions and topics that addresses the needs of the future, and in another perspective. The “Design Audience” format is indeed a great opportunity for your city to have a direct connection to its design culture; if organized correctly, the “Design Audience” event could significantly benefit your city by functioning as valuable consultancy; instead of hiring consultants you could have the opportunity to ask local designers for their opinion; in most cases, designers will be willing to provide their ideas and solutions without compensation for betterment of the city; however, to achieve this feat first, the participating designers must be shown respect, and consultancy questions and topics should be made available to designers as soon as possible so that designers could have ample time to think about and come solutions for your design questions in advance. On request we are able to provide “Guidelines for Design Audience Event Organization”, “Design Audience Suggested Topics” and “Design Audience Moderation”.

Deliverables

  • Design Audience Guidelines : Step by step procedure and organizational guidelines for Design Audience initiative.
  • Topic Suggestions : Suggestions for discussion topics and issues for which designers could propose solutions to.
  • Communication Kit : Visual design, discussion flow, press release and press kit preparation guidelines.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

4 Discussion Topics
120 Participants

6 Discussion Topics
180 Participants

8 Discussion Topics
240 Participants

 

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Design Awards

Recognize and Award Best Designers in Your City.

We must know how to appreciate good things in life. We must point out to others when we see great things happening. We must exemplify, gratify and recognize superior designs. We must thank to the best designers for their great designs. We must incentivize doing great design work. “Design Awards” are where great designs are recognized and design excellence rewarded. “Design Awards” create a further incentive for designers to come up with superior products and projects that benefit society. “Design Awards” are also a great way to educate the public and create an appreciation and understanding of good design. “Design Awards” are also great tools to get spotlight for their superior products and projects; “Design Awards” are perhaps the ultimate design publicity and recognition tools. Given the importance of “Design Awards”, it is no surprise that there are over hundred thousands design competitions, contents and accolades organized each year; originating from each and every country and from almost all cities. Given the importance of “Design Awards” their proper organization requires careful planning; there are different “Design Awards” that could be organized for different purposes such as “Industrial Development, Quality Augmentation and Industry Promotion”, “City Advertising, Cultural and Touristic Promotion” and “Good Design Awareness Creation and Design Education Support” all for which we are able to provide detailed guidelines and best practices information on request.

Deliverables

  • Methodology : Step by step procedure and organizational guidelines, evaluation criteria and voting process.
  • Jury Formation : Inviting prominent regional, national and international artists, architects and designers to jury.
  • Elements : Award ceremony, trophy, yearbook and exhibition design, press release and press contents.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

6 DPS

9 DPS

12 DPS

6 Jury Members
300 Design Entries

9 Jury Members
450 Design Entries

12 Jury Members
600 Design Entries

 

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Design Conventions

Designers Engage With Design Lovers to Share Ideas and Sell Works.

Supporting start-up design businesses and design craftsman, “Design Conventions” allow designers to showcase their works to each other as well as design loving audiences in an exhibition like setting where each designer has a small space to showcase and sell their own products as well as to reply questions regarding the exhibited designs. “Design Conventions” usually feature a sophisticated and well designed “Design Market” where designer products could be seen and bought directly from their designers, this gives the designers an opportunity to engage with their audience as well as to get rewarded for their work. One important aspect of making the “Design Conventions” a success is very well communicating the “Design Market” as well as other sub events that would be organized as part of the convention such as “Public Design Workshops” which are demonstrations where designers, artists and craftsman show how they do their designs to the audiences visiting the “Design Conventions”. “Design Conventions” are ideal for bringing together local artists and allows exchange of ideas, techniques and knowhow for production, communication and marketing designs. On request, we are able to provide “Design Convention Plan and Layout Guidelines”, “Design Convention Marketing Guidelines” and “Design Convention Visual Language”.

Deliverables

  • Plan and Layout Guidelines : Step by step procedure and organizational guidelines for Design Conventions.
  • Marketing Guidelines Curation : Marketing, advertising and promotion procedure for Design Conventions..
  • Visual Language : Graphics design, images, ads, signage, press release and press kit preparation.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

50 Booths
20000 Visitors

75 Booths
30000 Visitors

100 Booths
40000 Visitors

 

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Thematic Design Exhibitions

Deep Look into the Past, The Present and Future of an Industry.

Bridging the past, today and the future, “Thematic Design Exhibitions” are curated and thematic exhibitions of a select category of products or art-work. Unlike traditional art exhibitions where the production technology or materials define the theme, the main subject in design exhibitions is defined by the specific type of products exhibited or the specific industry that is being showcased. Organizing a “Thematic Design Exhibition” is easy if you are involved with the industry; all you need to do is to find best iconic design examples as well as great contemporary products and bring them in the same space. Great “Design Exhibitions” show not only what is actual but also provide a story of how the actual came to be; this is possible by showcasing earliest products together with latest designs in a timeline of product development. Learning is reinforced with notes on how new technologies and public trends have affected the form, function, production and marketing methods of products over time. On request we are able to supply, “Design Exhibition Curator’s Manual”, “Iconic Design Reference” and “Consultancy on Promoting Design Exhibitions”. Due to their innate nature of heavily focusing on a single industry, “Thematic Design Exhibitions” usually attract hobbyist and industry specialists alike and also present a unique news opportunity for the local media.

Deliverables

  • Exhibition Guidelines : Step by step procedure and organizational guidelines for Thematic Design Exhibitions.
  • Design Inventory Proposal : List of designs that should be included in the Thematic Design Exhibition.
  • Identity Kit : Posters, ads, design description templates, press contents and exhibitor stand design.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

270
30 Designs

405
45 Designs

540
60 Designs

 

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Design Incubators

Make Design and Production Tools Available to Your Citizens.

Empowering citizens to realize their designs and ideas, “Design Incubators” are public spaces that feature maker equipment such as 3D Printers, Small Ceramic Ovens, CNC Machines, Laser Engraving and Hydro Cutting Machines, Printers, Silk Screen Machines, Spraying Boxes, Soldering Stations, Photography Equipment, Light Boxes and similar tools and machinery which enables realization of creativity in the form of building tangible artifacts. Furthermore, “Design Incubators” often feature coworking spaces and common use areas that could be utilized for collaborative or individual work, prototyping and design. Best “Design Incubators” also feature “Design Libraries” and auditoriums for conferences or lectures. Some larger “Design Incubators” would feature many small-size offices or desks that could be rent for cheap to the general public; i.e. mostly young designers, makers, artists and creators who are having difficulty in getting their own spaces elsewhere. “Design Incubators” are designed with public in mind; “Design Incubators” allow ordinary citizens without access to tools, knowledge or work area to immediately have an opportunity to learn, work and build; to create value. The purpose of “Design Incubators” is to introduce designers and public with equipment, technology and knowledge as well as presenting them a place where this newfound knowledge could be put in use. On request, we are pleased to provide “Design Incubator Planning Guide”, “Design Incubator Annual Calendar” and “Design Incubator Architectural Design”.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines.
  • Expert Curation : Crafting a list of regional, national and international artists, architects and designers.
  • Communication Manual : Visual design, press release and press kit preparation guidelines.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

8 DPS

12 DPS

16 DPS

150
8 Major Machines

225
12 Major Machines

300
16 Major Machines

 

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Design Museum

New Landmark of Your City, Your Source of Culture and Good Design.

Attract tourists and educate public with good design. “Design Museum” are where great designs are showcased. Unlike traditional museums that focus on ancient history, “Design Museum” focus on both the past, the present and the future. “Design Museum” serve to educate the public and create an awareness for good design via permanent exhibitions that showcase design history, temporary exhibitions that focus on different industries and by lectures and other educational events organized throughout the year that are aimed towards design-oriented crowds. In most cities, Design Museums also serve as a major landmark, an important tourist attraction; if done correctly, “Design Museum” will attract tourists from other cities and countries to your city meanwhile also educating the public. On request we are able to provide “Design Museum Tender and Public Procurement Guidelines”, “Design Museum Architectural Proposals” and “Design Museum Annual Management Calendar”. Building a new "Design Museum" could take time but good things come to those who wait it. Construction of a new Design Museum building could take several years, however refurbishing or repurposing an existing building to be a "Design Museum" could be accomplished as low as in three months; especially old factories, shipyards, and warehouses are good candidates for "Design Museum" repurposing projects.

Deliverables

  • Planning Guidelines : Architectural and design guidelines for planning and building Design Museums.
  • Collection Curation : List of designs to be included in the permanent exhibition of the Design Museum.
  • Sustainability Report : Business ideas for making the Design Museum self-sustained.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

24 DPS

36 DPS

48 DPS

400 Artworks, Installations or Designs
1600 m² Space

600 Artworks, Installations or Designs
2400 m² Space

800 Artworks, Installations or Designs
3200 m² Space

 

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Design Sessions to Derive Growth

Higher Design Thinking Solutions that Make Your City Better.

Once you have already spent years to collect the dots; it takes just a second to connect them. Design process always seems instantaneous as you come up with an idea in a second, but a great idea can only surface if you have a lot of experience, knowledge and knowhow spread into different industrial sectors, discreet branches of science fields and wisdom domains. “Design Sessions to Derive Growth” brings together design experts, economists, social psychologists, business people and innovators together to help plan initiatives and policies that could result in economic growth by amplifying production, tourism, value added creation and communication of your city. “Design Sessions to Derive Growth” should be organized with specific goals in mind; such as “Increase Tourism Attractiveness and Pull of the City”, “Increase Commercial and Manufacturing Capability of the City” or “Augment the Quality of Life in the City”, for each of these scenarios we are able to provide detailed event organizational guidelines, suggest key participants and idea contributors. In practice we would build the “Design Sessions to Derive Growth” event with a small number of highly qualified participants instead of a large number of non-qualified individuals and focus more on meritocracy, the event would further be held in closed doors while final discussion or remarks published as part of a press conference.

Deliverables

  • Preliminary Research : Topic selection and suggestions based on the state-of-art of city, its dynamics and citizens.
  • Topic and Experts Curation : Crafting a list of regional, national and international experts based on selected topics.
  • Meeting Moderation : Moderation of topic discussions, possibilities and ideas followed by eventual press release.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

2 DPS

3 DPS

4 DPS

4 International Experts
2 Focus Topics

6 International Experts
3 Focus Topics

9 International Experts
4 Focus Topics

 

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Design Gatherings

Design Gatherings

Knowledge is learned as knowledge is spread. The “Design Gatherings” event is especially designed on the idea of making design knowhow accessible to students; Professional Designers usually have a vast amount of practical knowledge and experience that young students are unable to absorb in design schools due to the mostly isolated and theoretical nature of academic education. The “Design Gatherings” event allows Design Students to connect with Design Professionals for not only asking questions regarding how the leading designers come up with, improve and finalize their grand designs but also to have an opportunity to meet, talk, exchange ideas and even find internship and apprenticeship opportunities. In most cases, we would construct the “Design Gatherings” event around a dining experience; the dining setting ensures a warm and friendly environment where social boundaries and personal space melt. In most cases, an experienced mediator should lead the meetings by initiating topics of discussions as well as introducing participants to each other. Each “Design Gatherings” event could accommodate up to 40 people, but multiple and parallel events can be organized to have a further reach. The Designer to Student ratio should be two to eight. On request, we are able to provide “Organizational Guidelines for Design Gatherings”, “Design Gatherings - Mediators’ Manual” and “Visual Elements for Design Gatherings”.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines for Design Gatherings.
  • Mediators' Manual : Detailed notes on the responsibility of Design Gathering Mediators and what is expected from them.
  • Visual Elements : Visual design of event identity, presentation guidelines, media communication template..

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

6 Events
20 Participants / Event

9 Events
30 Participants / Event

12 Events
40 Participants / Event

 

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Design Meetings

Increase Value Added by Working With Master Designers.

When everyone focuses on what they do best, you have an economic advantage. “Design Meetings” brings together businesses and designers; with an aim to help companies meet designers who could help them develop new products, improve existing products and improve the brand identity and brand services. “Design Meetings” matter because good design contributes significantly to the value added creation process; keeping everything else constant, a product with superior design always sells much more than a product with an inferior design, and the most interesting thing is good design usually costs less to produce, transport or store. Even though design has such an important contribution and share in the value added creation process, the cost of design, cost of hiring designers, cost of developing new design products is usually a very small pie in the company costs chart; given that good design costs relatively little, given that good design adds relatively most value and given the reality that not all companies employ good design is because of a simple disconnect and lack of design ability; companies are not designers; companies needs designers but usually do not know the right designers or know how to work with designers. “Design Meetings” aims to change this; by introducing designers to companies as well as teaching companies how to work with designers to get the best results. “Design Meetings” are almost always organized by industry basis; i.e. designers and companies in a specific industry are brought together in a special setting. On request we are able to provide “Design Meeting Organizational Guidelines”, “Design Meeting Mediators’ Manual” as well as suggest “International Designers to Attend Design Meetings”.

Deliverables

  • Organizational Guidelines : Step by step procedure and organizational guidelines for Design Meetings.
  • Mediators' Manual : Notes on managing the Design Meeting events, responsabilities and procedure outlines.
  • Invitee Curation : List of local, national and international designers to be invited to the Design Meetings.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

4 DPS

6 DPS

8 DPS

4 Sessions
60 Presenters

6 Sessions
90 Presenters

8 Sessions
120 Presenters

 

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Future Proof Design

Future Proof Design

Their present is our future; if we can provide great conditions for our kids, if we can nurture them with good education, creativity, original thinking and good design, we can expect to have a better future where educated, responsible and smart citizens create original and innovative designs that make our products, projects, cities and lives better. The “Future Proof Design” initiative focuses on the investing in our kids and their creativity by organizing design workshops, titled "Kids Design", aimed at kids and young people. What we aim to teach kids is as follows: First, things; toys, games, products, projects, services, buildings are made by people no different from you; you can build great things too! Second, you can build upon the success and discoveries of others; you can make things better, you can improve things! Third, using tools is what makes us better; with tools, we can be stronger, faster, taller and happier; you can use tools for your advantage! Fourth, you can make new tools, you can improve tools, you can use your own tools; you can idealize, you can realize; you can do it! Fifth, if you have a big idea; you need to work big for your idea; and if you like what you do, you will enjoy your success journey. Sixth; respect life, respect your society, respect ideas and respect the hardwork. As you see, the aim is to remind the kids that they can make things; instead of passively using what others make; instead of being consumers; they can play an active role in life and make things out of thin air; kids can idealize, they can visualize, they can realize. When kids realize that they could turn their ideas into reality; you have leaders, producers, manufacturers, designers, artists, architects that present us with products, architecture, art and services that you would enjoy in future. In this context we have a methodology of organizing art and design workshop that is combined with drawing and building contest where kids are given a series of building blocks; can be wooden, or metal or plastic, that they could put together and create a new thing. Kids are also given pen, paint and paper, where they could draw. They are able to keep the designs and drawings they make in the end, after their works are professionally photographed. The photographs would later be used for an exhibition, and published as a little booklet; to remind that we respect what the kids do, and that their work matters.

Deliverables

  • Educational Guidelines : Step by step procedure and organizational guidelines for "Kids Design" event.
  • Design Kit Curation : Curated selection of drawing and design supplies for "Kids Design" event.
  • Kids Exhibition Communication : Visual design template for posters and exhibition booklet.

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

6 DPS

9 DPS

12 DPS

6 Design Kit Items
90 Participating Kids

9 Design Kit Items
135 Participating Kids

12 Design Kit Items
180 Participating Kids

 

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Preliminary Review & How it Works?

For your city to be eligible for Prime Design Hub designation, you need to collect at least 100 DPS points by organizing different design events.

For each event we have indicative design potential score points (DPS) however of course the scope, setting and city dynamics would define how each event would actually effect the society, therefore under normal conditions: (1) We would first expect your city to send us a list of proposed events with details regarding their scope and reach. (2) We would review each item and assign a DPS score. (3) If your DPS score exceeds 100, you are eligible for designation. (4) Your city will be awarded with designation only if all required items in our list are undertaken and if your city has the highest DPS score among other host cities bidding and competing for Prime Design Hub with their list of events. Below is a summary of events listed above with their DPS noted for small scale, medium scale or large scale implementation.

Event

Small-Scale

Medium-Scale

Large-Scale

Design Hub

100 DPS Required.

150 DPS Required.

200 DPS Required.

Academic Conference on Design

6 DPS

9 DPS

12 DPS

Advanced Design Workshops

4 DPS

6 DPS

8 DPS

Art Festival and Concert

6 DPS

9 DPS

12 DPS

Design Audience

4 DPS

6 DPS

8 DPS

Design Awards

6 DPS

9 DPS

12 DPS

Design Conventions

4 DPS

6 DPS

8 DPS

Design Gatherings 

4 DPS

6 DPS

8 DPS

Design Incubators

8 DPS

12 DPS

16 DPS

Design Knowhow Portal

4 DPS

6 DPS

8 DPS

Design Meetings

2 DPS

3 DPS

4 DPS

Design Museum

24 DPS

36 DPS

48 DPS

Design Parade

4 DPS

6 DPS

8 DPS

Design Sessions to Derive Growth

2 DPS

3 DPS

4 DPS

Design Sponsorship

2 DPS

3 DPS

4 DPS

Design Weeks

12 DPS

18 DPS

24 DPS

★ Designated City Title Ceremony

6 DPS

9 DPS

12 DPS

Food Design Festival

4 DPS

6 DPS

8 DPS

Future Proof Design

6 DPS

9 DPS

12 DPS

Future Proof Design

6 DPS

9 DPS

12 DPS

Library of Design

6 DPS

9 DPS

12 DPS

★ Local Design Directory

4 DPS

6 DPS

8 DPS

Marketing Campaign of Designation

8 DPS

12 DPS

16 DPS

Media Campaign for Good Design

6 DPS

9 DPS

12 DPS

Networking Events

2 DPS

3 DPS

4 DPS

★ Panel on Innovation

8 DPS

12 DPS

16 DPS

Preliminary Review

1 DPS

2 DPS

3 DPS

★ Press Conferences

2 DPS

3 DPS

4 DPS

Promotion of Local Industry

4 DPS

6 DPS

8 DPS

★ Public Design Exhibitions

8 DPS

12 DPS

16 DPS

Public Workshops

2 DPS

3 DPS

4 DPS

★ Round Table on Design

6 DPS

9 DPS

12 DPS

Subsidy for Design

8 DPS

12 DPS

16 DPS

Thematic Design Exhibitions

4 DPS

6 DPS

8 DPS

★ Timetable and Program of Design Events

2 DPS

3 DPS

4 DPS

Tradeshow for Design

6 DPS

9 DPS

12 DPS

Tradeshow on Design

6 DPS

9 DPS

12 DPS

Young Design Party

4 DPS

6 DPS

8 DPS

 

 

 

 

Items Marked with star sign are required for All Scale Prime Design Hub Organizations

Pre-Requirements:
36 DPS

Pre-Requirements:
54 DPS

Pre-Requirements:
72 DPS


Further Points:
64 DPS

Further Points:
96 DPS

Further Points:
128 DPS

 

Deliverables

  • Event Proposals : Preliminary List of Design Events that could be organized in your city.
  • Proposal Pre-Review : Detailed look on your Prime Design Hub proposal of events before final submission of bid.
  • Delegate : Delegate assignment to help your city with Prime Design Hub designation application process..

Scaling and Design Potential Score

Small-Scale

Medium-Scale

Large-Scale

1 DPS

2 DPS

3 DPS

1 Review
6 Delegates

2 Review
9 Delegates

3 Reviews
12 Delegates

 

Prime Design Hub envelope

Are you a Citizen?

Contact your local authority, superintendent, major or governor now and ask them to apply for Prime Design Hub designation for your region.

There are no fees for application however the applications must be done by a person of power, representative of your region, furthermore your regional authorities must have an iron will to organize and sponsor a series of design events that create value for the public.

Prime Design Hub worldmap